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xAI, the artificial intelligence company owned by Tesla CEO and Trump sidekick Elon Musk, has bolstered its API with new image generation capabilities.
The API, which was launched in October last year, currently only boasts one model – grok-2-image-1212 – which is capable of generating images based on prompts.
Per prompt, the model can generate as many as 10 images, which cost US$0.07 each and are in a JPG format.
The image generation capabilities of the AI are so far limited, with xAI noting that changes to “quality, size or style are not supported by xAI API at the moment”.
Additionally, before a prompt is sent for image generation, xAI said that a chat model will revise the prompt.
“The revised prompt from [the] chat model will be used by [the] image generation model to create the image,” it said.
Alongside its new AI image generation capabilities, xAI appears to be spreading its wings and expanding its offerings. The company is currently examining its Memphis data centre, which it uses to train its models, and recently acquired HotShot, an AI-powered video generation and text-to-video start-up.
Additionally, Musk’s AI company released its latest flagship model, Grok 3, last month in an effort to take on OpenAI’s GPT-4o and, most recently, DeepSeek’s R1 model.
In a post in January, Musk claimed Grok 3 had 10 times the computing power than Grok 2 and that it is trained on an expanded set of data, which includes things like court case filings.
“Grok 3 is an order of magnitude more capable than Grok 2,” said Musk during the AI model’s launch.
“[Grok 3 is a] maximally truth-seeking AI, even if that truth is sometimes at odds with what is politically correct.”
While vastly different to xAI’s new image generation, Grok 2’s image generation drew major controversy for being unfiltered and unregulated.
Civil rights attorney and activist Alejandra Caraballo posted just four images that showed how wild Grok 2’s image generation is. One is of Donald Trump cradling an AR-15-like firearm while piloting an aircraft towards the burning World Trade Centre in New York.
Another depicted the fast-food mascot, Ronald McDonald, splattered with blood, again holding an assault rifle, while another showed a Disney character beating another Disney character to death with a wooden board.
“Oh my god. Grok has absolutely no filters for its image generation,” Caraballo said in her post.
“This is one of the most reckless and irresponsible AI implementations I’ve ever seen.”
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