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Microsegmentation provider ColorTokens has announced that it is expanding in the Asia-Pacific region, with new members appointed to the company’s APAC leadership team.
New members of the regional team include Satyen Desai, who will take the reins as vice-president of the Asia-Pacific region; Benjamin Ong as regional sales director for the ASEAN region; and Daniel Churches as sales director for the ANZ region.
The announcement comes as ColorTokens set a target of 40 per cent year-on-year local growth, as more companies seek to onboard microsegmentation strategies to mitigate the risk of attackers moving laterally across organisations and minimising the impact of cyber breaches.
Satyen Desai will report to Jagdish Mahapatra, who joined ColorTokens as chief revenue officer in 2023 following a career spanning McAfee, CrowdStrike, and Cisco. He will operate from Singapore, overseeing go-to-market strategy and execution for the region.
Desai most recently worked at Cloudflare and previously with IBM, SAP, NTT, and Oracle.
Mahapatra said the appointments will help businesses overcome breach risk: “As we continue to expand our customer base and partner network, the APAC region plays a crucial role in our growth strategy.
“To promote our ongoing trajectory, our team continues to attract top talent to support our strategic mission. I’m delighted to welcome Satyen, Benjamin, and Daniel to the team to further develop our business pipeline and help organisations become breach-ready in APAC.”
Delivery for their current customers will be critical for success, Desai said.
“The total addressable market for microsegmentation globally is set to reach US$12.47 billion by 2030 according to research by Exactitude Consultancy. We’re seeing strong demand in APAC with a significant number of enterprise customers who need help strengthening their cyber security posture.
“To support this, we will look to lean on and continue to invest in the channel to drive growth.
“Our existing partners will be instrumental for our go-to-market strategy and commitment to helping organisations become breach-ready to prevent cyber attacks.”
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