Leading with Innovation: David Keane's Vision for AI-Driven Enablement

Under his leadership, Bigtincan has grown into a leader in AI-driven solutions that empower companies worldwide. Keane’s unique approach blends cutting-edge technology with personalized customer service, helping Bigtincan stay ahead in a competitive and ever-evolving industry.

How did you start down this career path?

My journey in technology started with a fascination for how it could be leveraged to solve complex challenges. This naturally led to co-founding Bigtincan, where I focused on helping sales teams embrace technology to be better prepared for a digital and remote working environment. Throughout my career, I’ve always loved working with people who are passionate about solving problems for others, and this fuels my drive every day.

What inspires you in your role/industry?

The AI industry is incredibly inspiring because it continuously pushes boundaries, offering new ways to make life easier. I love seeing how our work helps businesses connect and grow in ways that were previously unimaginable. It's exciting to be part of something that can truly change lives and redefine how people work and interact.

What's your approach to customer service that separates you from the rest?

My approach to customer service is rooted in understanding the individual needs of each customer. It’s not about a one-size-fits-all solution. Instead, we personalize interactions and remain flexible so that we deliver exactly what our customers need. This commitment to turning insights into meaningful actions is what sets Bigtincan apart and ensures our customers succeed.

How do you innovate and stay ahead of industry trends?

At Bigtincan, innovation is deeply ingrained in our DNA. As pioneers of atypical and often unexpected revenue enablement solutions that go beyond document management and other standard fare, we stand at the forefront of the industry and continually raise the bar for what enablement can achieve.

Staying true to that mission and staying ahead of industry trends requires a multifaceted approach. I actively engage with platforms like X to track the latest developments in technology, but partnerships with giants like Apple and Microsoft, as well as collaborations with AI Labs and governments globally, are key. These partnerships allow us to integrate the most advanced technologies, continuously innovating and providing smarter, more effective solutions for our customers.

What is the toughest challenge you've faced in your role? How did you overcome it?

One of the biggest challenges has been running a public company listed on the ASX while being based in the U.S. Time zone, differences and maintaining seamless communication across global teams can be tricky. However, by fostering a strong digital culture and leveraging collaboration tools, we’ve created a transparent, agile environment that keeps our global team connected and aligned with our mission. Plus, having so many different, diverse perspectives is a huge part of what makes Bigtincan great.

What are some of your goals for the next 5 years?

Looking ahead, my primary goals are to continue enhancing the value we provide for Bigtincan stakeholders and to shape the future of buying experiences. By leveraging partnerships with industry leaders like Apple and Microsoft, we aim to push the boundaries of AI to personalize and streamline customer interactions. This will not only drive growth but also set new standards in how businesses engage with their customers.

David Keane’s forward-thinking leadership and passion for technology have positioned Bigtincan as a trailblazer in AI-driven sales enablement. His focus on collaboration, customer service, and innovation ensures that Bigtincan remains at the forefront of industry advancements. As Keane continues to drive the company toward new horizons, his vision of transforming the buying experience promises exciting developments for the future.

From AI to XR and whatever comes next, Keane and Bigtincan are committed to not only staying ahead of trends in enablement technology, but creating them as the company redefines the future of work for buyers and sellers.

About Bigtincan

Bigtincan, the global leader in AI-powered revenue enablement automation, is helping the world’s leading brands facilitate the buying experience of the future. Everything we offer is designed to be smart, flexible, and easily adapted to unique business processes with highly personalized experiences that people and brands love. We’re on a mission to help companies deliver branded buying experiences that are engaging, personalized, provide value and guide people to the best decisions with confidence.

Innovative companies like Nike, AT&T, Prudential, Merck, Starwood Hotels, Winnebago and Clorox trust Bigtincan to enable customer-facing teams to intelligently prepare, engage, measure and continually improve the buying experience for their customers.

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