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Social media platforms are the primary means of targeting children with scams, with more than $100,000 lost to date this year.
According to a new analysis by cyber security firm AUCyber, scammers are using social media to target Australian children with sophisticated scams.
This year alone, children and teens have lost more than $129,700 to scammers, with 198 incidents of children being scammed reported to Scamwatch in 2024.
Scammers are using Facebook, Gumtree, and others to target children with online classified scams, with fake profiles set up to lure children into handing over their cash for nothing in return. They’re also creating fake websites that mimic popular brands and sites selling items popular with children.
AUCyber’s CEO Peter Maloney (pictured) said he was concerned by this growing threat.
“The data clearly indicates that cyber criminals are increasingly focusing their efforts on targeting Australian children through the use of social media platforms,” Maloney said in a statement.
“Common scams include fake online advertisements on search engine platforms and social media, directing them to fraudulent stores offering discounted or free credits, tokens, or skins for popular gaming platforms.
Maloney added that greater education is a key element in protecting children from unscrupulous scammers.
“Education and awareness are our first lines of defence against scammers. We must equip our children and young Australians with the knowledge and tools to recognise and report suspicious activities,” Maloney said.
“By engaging in open discussions about the tactics used by scammers, we can empower young people to make informed and safer online choices. This proactive approach not only protects them but also fosters a culture of vigilance and responsibility in the digital landscape.”
Maloney also noted that the high number of mobile devices among young people was another key driver, with scammers taking advantage of SMS and email to target children and trick them into sharing personal information.
“Research indicates that 91 per cent of teenagers aged 14 to 18 own a mobile device,” Maloney said, referring to research by Charles Sturt University.
“Platforms like Instagram, TikTok, and Snapchat have become hotspots for scammers posing as friends or influencers to manipulate young users.
“As scammers continue to exploit these platforms, it’s crucial for parents and guardians to educate their children about the risks and promote safe online practices.”
David Hollingworth has been writing about technology for over 20 years, and has worked for a range of print and online titles in his career. He is enjoying getting to grips with cyber security, especially when it lets him talk about Lego.
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