Citrix doubles down on DaaS

Citrix Systems has announced it is doubling down on Desktop as a Service (DaaS), enabling Citrix DaaS availability in hybrid cloud and hyperscaler-specific deployment options, making it easier than ever for companies to stand up the secure, high-performing workspaces that an increasingly flexible workforce demands.

According to a recent global survey, 75 per cent of IT and security leaders view DaaS as a key enabler of secure work within their organisation, and more than 50 per cent have or plan to implement it in the year ahead.

Modernising IT

As the world of work is fast shifting to hybrid models, Citrix aims to support and accelerate the transition by bolstering its DaaS offering.

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Businesses want a modern and secure desktop, application, and data delivery strategy that reflects the reality of how users work and can keep up with the rapid change of business applications and devices, according to Mark Bowker, senior analyst at Enterprise Strategy Group, noting that the management and security burden that already weighs heavily on IT shoulders “shouldn't be amplified”.

“DaaS possesses the unique combination of attributes that appeals to businesses across industries: improved time to value, cost reduction, and enhanced security.”

Enabling secure hybrid work

Citrix DaaS, formerly known as Citrix Virtual Apps and Desktops Service, aims to modernise IT and addresses the needs of distributed workers by providing a secure, agile and easy way to quickly deliver apps or desktops from any cloud or data centre to any device worldwide.

Using the solution, IT can:

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Enhance the user experience – Provide consistent, simple, access to the apps and data employees need to get work done, and prefer to use to get work done, wherever they are.
Improve productivity – Serve up unified, one-click access to work resources that empower employees to perform at their best.
Strengthen security – Store sensitive information on a secure cloud server and leverage a zero-trust security approach to protect all devices, including unmanaged and bring your own device.
Increase business agility – Scale desktops up or down on demand across all employee types – including FTEs, contingent and seasonal workers, temp labour, freelancers, designers and even partners – to meet flexible work needs.
Simplify IT - Rapidly provision desktops in a zero-touch manner to speed onboarding.
Lower costs - Reduce maintenance and TCO for managed or unmanaged devices connecting to cloud-delivered apps, desktops, and management capabilities.
Forward-thinking organisations are already on board and reaping the benefits the solution provides.

According to Beau Smithback, founder and CEO of Envision IT, the company needs to be able to deliver a consistent user experience.

“With Citrix DaaS, we can spin up a lab without an IT presence on site, and we can do it across the country, and across the world,” Smithback said.

Carisa Stringer, vice president, product marketing at Citrix further explains that work today is flexible, and the solutions used to drive it must be as well.

“DaaS business and technology needs are different for every organisation.

“Some customers need to balance their existing data centre resources with cloud expansion goals, and others are new to DaaS and embarking on a cloud-first initiative with their hyperscaler of choice,” Stringer said.

Citrix DaaS is part of the DaaS and VDI solutions Citrix delivers to enable secure hybrid work.

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Citrix doubles down on DaaS

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