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KPMG has unveiled its Cyber trust insights 2022 report, outlining the way in which businesses can build trust with its audience through privacy and cyber security.
In light of the current cyber climate and the role that data plays in a modern business model, the report comes at a time when trust in the tech industry is recovering from an all-time low last year, despite remaining the most trusted sector.
While an increase in data collection and use of technologies such as artificial intelligence are proving beneficial for organisations, these processes are having a detrimental effect on the trust between consumers and businesses.
Surveying 1,881 executives and holding discussions with corporate professionals in the cyber space, KPMG has explored the role that trust plays in business and how good cyber security and privacy practices can achieve this.
The survey revealed several findings, such as many businesses collecting data at an unprecedented level and issues with AI and machine learning, with 78 per cent agreeing that they bring unique cyber security challenges, issues meeting increasing regulatory standards and the role of the chief information security officer (CISO).
However, it also found that a large percentage (over a third) of organisations “recognise that increased trust leads to improved profitability”.
“Now that we live in a digitised world, every part of the business depends on fairness, integrity and transparency in the way information is collected and processed,” says the report.
“Systems should be resilient, dependable and able to respond quickly in the face of disruption. Whether you are a customer or client who wants to feel safe when transacting with the organisation, or part of the broader ecosystem of partners, investors, regulators and society which surrounds every organisation — digital trust matters.”
KPMG has identified five crucial steps to building trust through cyber security:
The full KPMG report can be found here.